Monday, June 18, 2012

Food Bloggers: The New Influencers

First thing I realised after joining work after almost 2 years was blogging has arrived in India. It was the same client, familiar work profile, but a visibly changed media space.  As a PR professional and out of my liking to try 'new restaurants and food', I started following some food bloggers on Twitter. 

Twitter became the best place to know of a new restaurant and a cafe or latest food trivia. Mainline media was writing about how people have developed their blogs as a source of specialised information, thus generating revenues too. Professional reasons apart, I found myself relating to food differently through these blogs. Born and brought up in Dadar, Aaswad and Godbole stores are not new to me. But Kalyan Karmarkar's blog  of writing about Maharashrian breakfast at Aaswad puts these known things in a different perspective. Nikhil Merchant's pictures give another glimpse of the a culinary journey. On the other hand I met Manisha Talim who lucidly presents the health benefits - be is an Asparagus or a Seafoood Festival. 

No wonder foood blogger have become the new influencers and my door to  culinary wonders - be it new restaurants, new cuisines, trying new recipe, simply planning an evening or even a vacation!